IGDA Finland Seminars + December Gathering with InMobi: The Aftermath

This year was wrapped up in our December gathering last week. Not only did we have traditional Christmas caps for everyone, provided by our sponsor InMobi, but a seminar to kick off the evening and a demo corner featuring local devs as well. What a night! The first presentation was by Jami Laes, CEO and co-founder of Futureplay Games. Instead of the traditional free-to-play monetization model with IAP, his company has opted for a different approach: view-to-play. Laes showed us why video ads are a more profitable option – with few companies using this opportunity right now.

Continuing the theme, Mitchell Smallman from Next Games gave us some insight as to why ads have monetized remarkably well with Compass Point West. He listed some key points they had learned from other successful games on the market as well as the things they had done differently.

Seminar slides available for download here:

• Jami Laes / Futureplay Games
• Mitchell Smallman / Next Games
• Sohan Maheshwar / InMobi

After the seminar it was time to gear up for the party. The revival of demo corner was a huge success, with eleven teams and developers showing off their games to peers.

Thank you for another great gathering – happy holidays and see you in January!

Photos by Daniel Schildt.